2012-2017 Chinese education industry trends and investment strategy analysis report 
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 [Report Number] 97966 
 [Publishers] Institute of Industrial Economics 
 Published time] in July 2012 
 Reporting format paper version: 6500 yuan [electronic version]: 6800 [paper + electronic: 7000 
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 [Contents] 


 The first chapter of the education industry relevant Overview 14 
 First section the basic definitions of the education 14 
 First, the definition of "education" 14 
 Second, the material basis of education and development 14 
 Third, the role of educators in the educational activities 15 
 Section II of the industry characteristics 15 
 First, education is the best pilot of the basic industries 
 Second, the education industry is the public good strong industrial 16 
 Third, the education industry is a sunrise industry 23 
 Differences for Western education in the Section III 23 
 Chapter II, 2011-2012, the education industry operating conditions 30 
 Section I, 2011-2012, World Education Industry Development Review 30 
 One, the online education industry analysis 30 
 Second, the vocational education industry analysis 31 
 Third, the basic experience of the world of early childhood education 33 
 Country analysis of section II, 2011-2012 World Education Industry 43 
 First, the United States 43 
 Second, Canada 45 
 Third, France 51 
 Section III, 2012-2016, World Education Industry Trend Analysis 52 
 Chapter III 2011-2012 China Education Industry Development Policy Environment 60 
 Section I 2011-2012 China's macroeconomic environment 60 
 First, China's GDP in 60 
 Two urban and rural households disposable income of 62 
 Third, the Engel coefficient of 64 
 Fourth, the urbanization rate changes 66 
 Section II 2011-2012 China's education industry policy environment analysis of 68 
 First, technology and education strategy 68 
 Second, the China Education and the legal system 69 
 Third, the Private Education Promotion Law, "the present and future 70 
 Fourth, some provinces and cities of the policies and measures for the development of education industry 73 
 Section III 2011-2012 China Education Industry Social Environment 73 
 First, employment and personnel of 73 
 Second, the population density 76 
 Third, the age structure analysis of 76 
 Fourth, the educational structure analysis 78 
 Chapter IV 2011-2012 China Education run health 80 
 Section I 2011-2012 China Education Industry Development Overview 80 
 Section II of the direction of the reform of the education management system and its analysis 86 
 A transfer from the high center of gravity to a low center of gravity 86 
 Second, the transfer from the original system within the system 87 
 , Education, supply and demand for education is coincident changes in the relative separation between 88 
 Four, three of the education management system to the 89 
 Section III 2011-2012 Chinese investment in education, analysis of 93 
 A country-driven domestic demand, investment in education will be a significant increase in 93 
 Second, investment in education accounted for not yet implemented GDP4% 16 years 95 
 Third, the 2020 investment in education goals or to 5% 97 
 In section IV, 2011-2012, the structure of education system status analysis 97 
 First, higher education 97 
 Second, secondary education 99 
 Third, the primary education 101 
 Chapter, 2011-2012, China's private education industry development situation analysis of 103 
 Section I 2011-2012 China's private education industry to develop an overview of 103 
 First, private schools and students in 103 
 Second, private schools and students in the growth rate of 105 
 Third, funding for private schools 106 
 Fourth, the regional distribution of private schools 114 
 Section II 2011-2012 China's private education development model analysis of 115 
 First, the "public subsidy" model 115 
 Second, the "Wenzhou model" 116 
 Section III, 2011-2012, China's private education industry information 119 
 Category management is not life-saving "straw" 119 
 Second, China's private education facing an unprecedented test of 120 
 Chapter VI, 2011-2012, Chinese private education market consumer demand characteristics analysis 122 
 Section I 2011-2012 China's private education consumers demand variable analysis of 122 
 First, demographic variables 122 
 Second, the geographic variables 122 
 Three psychological variables 122 
 Fourth, the behavior of multivariate analysis 123 
 Section II 2011-2012 China's private education industry, consumer preference survey of 124 
 A consumer product preferences 124 
 Second, the consumer brand preference 125 
 Third, consumer understanding of channel 125 
 Fourth, institutions environmental preferences 125 
 Consumption factors 126 
 Section III 2012-2016 China's private education market, consumer demand trend analysis of 127 
 Chapter VII of the 2011-2012 Chinese education industry investment and financing analysis 133 
 Section I, 2012-2016, products and services section of the investment and financing 133 
 In section II, 2012-2016, foreign education industry operation analysis 134 
 An education company operation analysis 134 
 Private for-profit education prospects 138 
 Section III 2012-2016 China private education capital market financing analysis of 139 
 First, the financing and organization of domestic education mode 139 
 Chongqing Union School listed overseas 141 
 Chapter VIII, 2011-2012, China's private education industry, the main enterprise case studies 142 
 The first section of Beijing Geely University, 142 
 First, the overall profile and the scale of business 142 
 Second, the scope of business analysis 142 
 , Teaching content and teaching staff analysis of 142 
 Fourth, the marketing strategy 143 
 Section II Shanghai bridge Institute 144 
 First, the overall profile and the scale of business 144 
 Second, the scope of business analysis 145 
 Third, the teaching contents and teachers 147 
 Fourth, market strategy analysis 148 
 The third quarter of Xi'an Foreign Affairs Institute 148 
 First, the overall profile and the scale of business 148 
 Second, the scope of business analysis 149 
 Third, the teaching contents and teachers 150 
 Fourth, the marketing strategy 152 
 The fourth quarter of Jiangxi Blue Sky University 154 
 First, the overall profile and the scale of business 154 
 Second, the scope of business analysis 154 
 Third, the marketing strategy analysis of 155 
 Section V Zhejiang Shuren College 156 
 First, the overall profile and business scale of 156 
 Second, the scope of business analysis 157 
 , Teaching content and teaching staff analysis of 157 
 Fourth, the marketing strategy 158 
 Section VI Northern Automotive Education Group 158 
 First, the overall profile and the scale of business 158 
 Second, the teaching content and teaching staff analysis of 159 
 Third, the marketing strategy analysis of 160 
 Section VII the Huijia Beijing Vocational College 160 
 First, the overall profile and the scale of business 160 
 Second, the teaching content and teaching staff analysis of 161 
 Third, the marketing strategy analysis of 161 
 Section VIII of the giant Education Group 162 
 First, the overall profile and the scale of business 162 
 Second, the scope of business analysis 163 
 Third, the teaching contents and teachers 163 
 Fourth, the marketing strategy 164 
 Section IX, Beijing Li Mai School 164 
 First, the overall profile and the scale of business 164 
 Second, the scope of business analysis 165 
 Section X, the Shanghai Golden Apple schools 166 
 First, the overall profile and the scale of business 166 
 Second, the scope of business analysis 166 
 Third, the teaching contents and teachers 168 
 Fourth, market strategy analysis 168 
 Chapter IX 2012-2016 several large subdivision field of education prospects for analysis of 170 
 Section I 2012-2016 China's pre-school prospect analysis 170 
 Section II 2012-2016 China's vocational education prospects analysis of 173 
 First, the market constitutes 173 
 Second, the development of tertiary industry demand for vocational education 173 
 Section III 2012-2016 Chinese higher education prospects for analysis of 174 
 Section IV 2012-2016 China's MBA \ MPA prospective analysis of 178 
 Section V 2012-2016 Chinese students (language) training prospects for analysis of 180 
 Section VI 2012-2016 China Distance Education prospect analysis of 182 
 Chapter, 2012-2016, China's private education industry market prospect analysis of 184 
 Section I 2012-2016 China's education industry opportunities 184 
 First, the economic take-off 184 
 Second, urbanization 185 
 Third, the knowledge economy 186 
 Fourth, globalization 188 
 Section II 2012-2016 China Education Development Goals forecast analysis 193 
 Section III 2012-2016 Chinese private education industry trends, analysis of 194 
 A private education will become China's educational development necessary to select 194 
 Second, the development of private education dilemma 196 
 Third, China's private education industry's future development strategy for Interpretation 200 
 Section IV 2012-2016 Chinese private education market capacity estimates 203 
 Characteristics of section V of the education industry development trend of 204 
 Chapter XI 2012-2016 China Education Industry Investment Opportunities and Risk Analysis 211 
 Section I 2012-2016 China Education Industry Investment Opportunities Analysis 211 
 First, the Regional 211 
 Second, the investment field to select and focus 211 
 Section II 2012-2016 China Education Industry Investment Risk Analysis 212 
 First, the policy risks 212 
 Second, the level of income and education fees 213 
 Third, the state funding of private schools 214 
 Section III commercial bank credit risk analysis for the Education Industry 215 
 An overall idea of ??215 
 Second, the potential investment opportunities 216 
 Risk 217 
 Section IV summarizes: China's education reform proposal 219 


 [Table of figures] 
 Chart 12011, China macroeconomic data growth in Table 60 
 Chart 2 2000-2011 China's GDP and its growth rate of Tables 60 
 Chart 30 2003-2011 China's GDP growth rate of quarterly tables 61 
 Chart 4 2003-2011 China's GDP growth rate of quarterly Chart 62 
 Chart 131978-2011 China's Residents' Income and Engle Coefficient of Tables 63 
 Chart the trend of urban and rural incomes compared in Figure 64, 141978-2011 
 Chart 81978-2008 urban and rural Engel coefficient comparative table of 65 
 Chart 91978-2008 urban and rural Engel coefficient Chart 66 
 Chart 10 2001-2008 China's urbanization rate Chart 67 
 Chart 11 2000-2008 China's employment trends Figure 74 
 Chart 12 2000-2008 China's urban employment trends Figure 74 
 Chart 13 1970-2008 China's urban and rural employed population compared in Figure 75 
 Chart 14 China's population density distribution of Figure 76 
 Chart 15 China's birth rate, mortality rate and natural growth rate of 77 
 Chart 16 China's total population growth trends in Figure 77 
 Exhibit 17 population and its composition (in 2008) 78 
 Chart 18 2003-2008 China's various types of education admissions number of 78 
 Chart 19 2001-2007 China's expenditure on education, growth trends in Figure 95 
 Exhibit 20 by the end of December 2011 Chinese higher education students, 98 
 Exhibit 21 2003-2008 Private Schools in China growth and statistics 105 
 Exhibit 22 from 2003 to 2008 the number of private school students in Chinese growth and its statistics (million) 105 
 Exhibit 23 regional distribution of private schools 114 
 Chart 24 2011 candidates channel 125 private institutions to understand 
 The charts of 252 011, China candidates to select the degree of 125 private colleges environment 
 2011 Chart 26 Factors in Selecting Candidates private colleges 126 
 Exhibit 27-quarter of China's GDP growth in 2003-2011 Chart 184 
 Chart 28 2001-2008 China's urbanization rate Chart 185 
 Chart 29 2010-2015 China Education Development Goals Forecast 193 
 Exhibit 30 companies business-related qualifications - the national market research industry association membership card 225 
 Exhibit 31 the company's business credentials - Competitive Intelligence Association membership certificate 226 
 Table 32 Company's business credentials - foreign-related social survey license 227