Mid-range business hotel -2012-2017 mid-range business hotel chain market analysis of the investment management industry forecast report ----------------------------- ----------------- the 〖publication time〗 〖September 2012 report format〗 paper version: 6500 yuan [electronic version]: 6800 yuan [paper + electronic】: 7000 $ 〖delivery the〗 EMS / E-MAIL 〖the publishing agency〗 industry Institute of Economic Research 〖Order phone〗 010-83928809 010-52876950 〖Customer Service: QQ〗 2697021579 〖Contact〗 Li Jun 〖Website〗 http://www cyjjyjy.com (Click to view text) [Contents] Chapter mid-range business hotel research background related overview of the first section of the mid-range business hotel, the management policy of the Chinese hotel industry, the mid-range business hotel chain industry background, the budget hotel chain development background four star hotel development background section II of the mid-range business hotel elaborated a tourist-oriented, product-oriented, price positioning four location five brands VI, Chapter II of the human resources standard mid-range Business Hotel chain positioning and characteristics of the first section mid-range business hotel chain targeting industry definition, business model positioning, consumer market positioning four service grade orientation five target customers section II, mid-range business hotel chain industry characteristics, industry the course of development, industry, economies of scale characteristics, industry, business model characteristics, Section III of the barriers to entry features mid-range business hotel chain business model, Direct two, join the three mixed Chapter 2012 mid-range business hotel chain in China, operating environment parse the first section 2012 mid-range business hotel chain in China policy environment, policy environment Summary Second, the management system the status quo of China's hotel industry, the Chinese hotel management system there are two sets of basic isolation of four star Chinese hotel industry management system five promulgation of the regulations will profoundly affect the economic chain hotel industry Government release and encourage private and foreign capital to enter the hotel industry, the Ministry of Commerce and other parts of the proposed green hotel standards eight perspectives: policy environment, the impact of the mid-range business hotel chain industry China's macroeconomic environment analysis Section II 2012 national economic operation of GDP (updated quarterly), the consumer price index CPI, PPI (on a monthly update), the national income (updated quarterly), Engel coefficient (the year update), industrial development situation (updated quarterly), fixed assets investment (updated quarterly), total retail sales of social consumer goods VIII of Foreign Trade & Import and Export IX perspectives: the economic environment of the impact of the mid-range business hotel chain industry Festival 2012 China's mid-range business hotel chain social environment of a population of environmental analysis Second, the educational environment analysis Third, the cultural environment analysis four, five, six Chinese urbanization rate, a variety of consumer attitudes and habits of the residents and seven ecological environment, Chinese The rapid expansion of the business crowd, spending power and great potential eight business crowd consumption characteristics significantly different from other groups of ten, talent training and development status quo of China's hotel industry eleven large domestic corporate travel cost control awareness twelve perspectives: the social environment on mid-range business hotel chain industry in the fourth quarter 2012 the Chinese economy hotel capital market environment, mortgage crisis and the RMB exchange rate affect the financing capacity of the mid-range business hotel development status of China's venture capital market, the mid-range business hotel business capital China market entry and exit of the investment and financing channels four major overview of the development of the capital market and five listed companies in the capital market, China's hotel industry operation status six perspectives: the impact of capital market environment of the mid-range business hotel chain Chapter 2012 The overall running situation of the hotel industry, the new regulations of the franchise industry driven hotel industry chain shuffling, the rapid development of high-grade hotel three "outer limit" policy on the hotel industry analysis four dialysis run first 2012 China Hotel Industry overview, statistical analysis of star hotels in China in 2012 opened in 2012, our hotel booking price index, the scale and efficiency of star hotel analysis Section II 2012 China Hotel Industry Green Marketing Analysis, the status quo of China's green hotel marketing drawbacks of Chinese hotel marketing green Chinese hotels to implement green marketing mission and strategy of the third quarter of 2012 China Hotel construction and development of the information technology analysis, only open to the development of two of the construction of the hotel information, hotel information management from the system and products start with three hotel industry information on choosing the elements of the fourth quarter of 2012, the Chinese hotel market consumption situation analysis, the major source markets of China, inbound tourist consumption structure, the different parts of the hotel (star) consumption structure Fourth, the choice of tourists accommodation facilities five in 2012 China's hotel industry user behavior analysis section V of the financial turmoil dialysis China's hotel industry, the financial crisis spread to China's hotel industry, expand domestic demand, the Ministry of Commerce will vigorously develop the hotel and catering industry first 2012, China's hotel industry is facing problems and challenges in six, the hotel industry barriers analysis hotel industry, foreign investment has earned a 90% profit three year a large number of hotel assets idle four, the construction and management of the hotel industry in China Top Ten Myth, the hotel industry talent management urgently needed standardization in section VII in 2012 to promote the development of China's hotel industry countermeasures, lack of consumer demand conditions hotel's business strategy, the Chinese hotel industry should have its own international brands, the personalization of the hotel industry service hotel industry's strategy to deal with the financial crisis fifth run trend analysis of the 2012 China Hotel Industry in the first 2012 China Hotel Market Overview, Business Hotel entered a golden age, China Hotel Development matured Business Hotel Hotel broadband access into the development trend of five popular section II of the 2012 China Hotel Dynamic Analysis II have been stationed in Guangdong, three international business hotel, Hotel, Business hotel online sales model trying to get out of the "grassroots economy flocked Jinan IV, global investment institutions optimistic about China's Hotel Market Section III the 2012-2018 Hotel Development Strategies and prospects of a business hotel market competition lies in brand-building, the development road of China Hotel three, the 21st Century Business hotel functional rehabilitation programs, Business hotel facing Chapter VI of the 2012 mid-range business hotel chain market operation pattern of development prospects dialysis first 2012 Survey on mid-range business hotel chain run, mid-range business hotel chain is in the initial stages of development consumer groups has gradually increased, the contingent and economic hotels and the ordinary star hotels exist positioning repeatability, financing capability to become an important bottleneck restricting industry and enterprise development, and the industry have cross-sectoral cooperation and expand market chain stores are more concentrated in developed the city section II, in recent years, mid-range business hotel chain in China market size analysis ,2005-2012 Chinese hotel industry market size ,2005-2012 four-star and above-star hotel market size ,2005-2012 mid-range business hotel market size of 40 ,2005-2012, Section III of the size of the Chinese economy hotel market mid-range business hotel chain in China in 2005-2012 five success factors, chain scale advantages and accurate market positioning three powerful financing and expansion of capacity, convenient location five high-quality value-added services six, to explore an effective marketing mix of the fourth quarter 2012 mid-range business hotel chain in China industry hot issues, the lack of a clear market and brand positioning, product line development Single lack of hotel management professionals lack of effective knowledge management system troubled six, the lack of funds and brands, equipment outdated facilities Chapter VII of the 2012 mid-range business hotel chain in China, competition dialysis first Festival 2012 mid-range business hotel chain in China, the market competition pattern analysis, international mid-range business hotel enter the Chinese market, the number of mid-range business hotel chain and the number of stores, mainly business hotel chain brand development status, the entire hotel industry is rapidly to market segmentation V. the Hotel Union signed scale has reached one thousand six, the number of hotels and price competition over single hotel mostly weak competitiveness of Section II of the 2012 Hotel competitive analysis, competitive business hotel Second, the business hotel competitive landscape, e-commerce become the new competitive budget hotel the third quarter 2012 Hotel competitive strategy to build and enhance the Hotel competition system analysis, business hotel market competitive analysis and brand development Chapter VIII of the key cities in China in 2012, mid-range business hotel chain Competition Section 1 Section II Section III Tianjin Section IV in Guangzhou Section V Shenzhen section VI of the key cities in the mid-range business hotel chain market comparative analysis, the market scale contrast, the market consumption price comparison, the hotel operating conditions contrast Chapter 2012 mid-range business hotel industry investment and financing and M & A analysis Section 2012 mid-range business hotel industry investment and financing and mergers and acquisitions motivation, the introduction of state-of-the-art hotel chain management system through investment and financing and mergers and acquisitions to expand greater market share and expand the scale of four regional expansion, foreign market section II of the mid-range business hotel industry investment and financing and mergers and acquisitions in 2012, the hotel group Second, the loose coalition, the chain operates four franchise mid-range business hotel industry investment and financing and mergers and acquisitions in the third 2012 case, Hanting Hotel chain ten thousand U.S. dollars of wind investment and financing two Vienna hotel was 100 million yuan venture capital III Vienna Hotel refinancing Chapter of ten thousand U.S. dollars in 2012 principal competitiveness of key enterprises of China's mid-range business hotel chain industry first section Vienna hotel chain a Company Profile, business scale, business model and positioning, market operation 4P analysis of five the operation of the chain brand six development strategy competitive SWOT analysis eight strategic research, sect Nanyuan E Home Section III the Accor Section IV Hilton chain the fifth holiday hotel chain Four Points by Sheraton Hotel Section VI Chapter XI of the 2012 mid-range business hotel chain market consumer demand characteristics and trend analysis of the first 2012 mid-range business hotel chain in China market consumer demand variables analysis, the demographic variable analysis, geographic multivariate analysis, psychological variables analysis of behavioral variables analysis Section II in 2012, the mid-range business hotel chain in China market consumer demand characteristics analysis, consumer product preferences II, consumer brand preference, consumer channel preferences, consumer environmental preferences five consumer impact factors XII Chapter 2012-2018 mid-range business hotel chain in China industry investment strategy research first section 2012 mid-range business hotel chain in China investment profile, mid-range business hotel investment characteristics, the mid-range business hotel investment pros and cons of Section II 2012-2018 mid-range business hotel chain investment opportunities analysis, mid-range hotel brand into a new round of investment hotspots Second, the the 2012 hotel chain into a hot spot for investment, regional investment potential analysis Section III 2012-2018 China's mid-range business hotel chain industry investment risk analysis and fund financial risk, location risk, market positioning risk, management risk five, Chapter 13 of the market risk, 2012-2018 China's mid-range business hotel chain industry investment and financing strategic decision to recommend Section I China's mid-range business hotel chain industry Section II of the mid-range business hotel chain industry investment and financing strategy recommended chart Catalog: strategic research (part) Chart :2005-2012 China's total GDP and growth trends Chart: 2012 China's monthly CPI, the PPI index chart chart: 2005-2012, China's urban residents 'disposable income growth trend charts :2005-2012 rural residents' per capita net income growth trend charts Engel coefficient of urban and rural residents in China :1978-2010 Graph chart :2010.12 2011.12 China's industrial added value growth statistics chart :2005-2012 China's total fixed investment Graph (excluding farmers) 2012 Chart :2005-2012 China's total retail sales of social consumer goods growth trends Chart :2005-2012 China's total import and export of goods trend chart :2005-2012 Chinese goods total imports and total exports Graph chart: China tourists charts: MICE industry structure optimization mode chart :2007-2012, accommodation and catering retail sales year-on-year growth chart: 2007 -2012, accommodation and catering retail sales comparison chart :2007-2012, accommodation and catering retail sales chart Chart :2007-2012, accommodation and catering retail sales comparison chart :2007-2012 limits next business comparison chart: global average hotel room occupancy rate chart: global average hotel room rates chart: Global Hotel room revenue chart: average sales over the previous year change in average annual room revenue of the European chart: European Hotel Owners indexes last year changes chart: the results of operations of the hotel industry charts of the major tourist cities in Europe: European average hotel room occupancy rate of annual change in chart: European average hotel room revenue salable annual changes in chart: 10 European hotel chain it owns the room the ranking table chart: changes in the value of the amplitude of the nation's most expensive rooms of the 10 cities ranked chart: American Hotel Owners operating indicators chart: American Hotel Owners operating indicators change over the previous year chart: the average American Hotel rooms Value Chart: U.S. hotel supply The amount of annual changes chart: inbound tourists per capita consumption of table charts: the number of tourists coming to Hong Kong to stay in Hong Kong timetable chart: the size of the high-priced hotel occupancy rate chart: size and occupancy rates of the mid-priced hotels in Hong Kong chart: the size and rental of the boarding houses and hotels in Hong Kong rate chart: American hotel room occupancy rate of annual change in chart: annual changes in U.S. hotel average room rate chart: East Asia-Pacific hotel industry operating results chart: East Asia-Pacific hotel supply annual changes chart: East Asia-Pacific average hotel room occupancy rate of annual changes chart: the annual change in the situation of the East Asia-Pacific average hotel room rates chart: chart: Shangri-La Asia Limited hotel operation and management of key financial indicators Hilton list chart :1950-2020 major tourist destinations of the world evolution chart: global the hotel consortium of 24 strong chart: Global Hotel 25 chart: Hotels Group, the world's top 25 ranked by sales charts: the world's 10 largest hotel group chart: the world's top 10 hotel brands chart: five of the world's largest single hotel Chart: global average room occupancy rate of the top-ranking city chart: the global average sales of the room revenue top 10 cities chart: global average room rate of the top 10 cities chart: the growth of the tourist hotels Block chart: Chinese tourist hotel rooms bed growth chart: number of overnight tourists all year tourist arrivals chart: entry number of overnight tourists and constitutes chart: Immigration and constitute Chart: National domestic tourism chart: the national tourism foreign exchange earnings constitute the chart: the national tourism foreign exchange earnings constitutes chart: tourists spent in China, divided by different source charts: foreign tourists of different travel purposes in Chinese consumption comparison table in the chart: different travel purposes domestic tourists spending per capita comparison table to the chart: the main city of international tourism (foreign exchange ) Revenue Chart: inbound tourists per capita days consumption constitutes chart: inbound tourist spending constitutes Chart: star hotel provinces (municipalities and autonomous regions) the proportion of consumption table (%) Chart: 2012-2018 Forecast and Analysis of China's hotel industry market size chart : 2012-2018 forecast of China's hotel industry operating costs analysis more charts see the body of the report charts: a little ... more charts to see the body of the report